Marketing Strategy for Appliance Repairs: Growing a Local Service Business
Promax Service Group is a top-tier home service company that’s all about fixing what matters most. Based in San Jose, they’re the go-to pros for appliance repairs and HVAC solutions across Santa Clara County. These techs don’t just fix machines – they solve homeowners’ biggest headaches.
Services:
Web Development, Brand Book, Local SEO, PPC
Location:
Santa Clara, California
Client's Challenge
Promax had the skills but was missing the digital spark. They needed more than just great repair services – they needed a complete brand makeover that would turn local customers into loyal fans.
Our solution
1) Building a Killer Brand
Solution
- Designed a modern logo that pops.
- Picked a color palette that says “professional and reliable”.
- Created brand guidelines that work across every touchpoint.
- Developed pro marketing materials that look sharp.
- Designed uniforms that make techs look like the heroes they are.
2)Website That Converts
Challenge:
Build a website that turns visitors into customers
Solution:
- Built a website that’s part marketing machine, part information hub
- Added crystal-clear service descriptions
- Mobile-friendly design that works everywhere
- Lightning-fast loading speeds
- SEO that gets them found online
3)Dominating Local Search
Challenge:
Own local search results and top review platforms.
Solution:
- Maxed out Google My Business profile
- Verified Yelp and Thumbtack listings
- Scored the Google Guarantee badge
- Developed a local SEO strategy that gets results
- Created location-specific content that speaks directly to customers
4)Strategic Platform Advertising
Challenge:
Targeted visibility where customers are looking.
Solution:
- Launched strategic ads on Yelp.
- Optimized Thumbtack professional profile.
- Implemented Google Guarantee advertising.
- Precision-targeted local service ads.
- No scattered marketing – just laser-focused visibility.
The Knockout Results
- By the second month, our targeted marketing strategy delivered remarkable results:
- Over 140 qualified leads generated
- Significant increase in service bookings
- Strong ROI on platform-specific advertising
What We Achieved
- A brand that stands out from the competition.
- Marketing that actually brings in customers.
- Digital presence that builds trust.
The Bottom Line
- More leads.
- Better customers.
- Scalable business model.
- Clear path to expansion.
Promax is no longer just another repair service. They’re a tech-enabled, customer-first business ready to take on the market.
The future? It’s looking bright, and it’s looking digital.