Client: Fine Engineering Solutions (Appliance Repair)
Fine Engineering Solutions is a repair company for household appliances and fitness equipment. Despite having a chartered engineer with 10+ years of experience at the helm and delivering exceptional repair quality, the business remained virtually invisible to potential customers.
Location
New York, New Jersey
Challenge
Prior to launching Google Local Service Ads, the client had no measurable advertising metrics. They needed to generate quality leads within a specific budget.
Strategy
We chose Google Local Service Ads for its proven effectiveness in reaching local customers. The campaign was structured with:
- Precise geo-targeting across New Jersey and New York regions
- Evenly distributed budget allocation
- Strategic placement of workshop locations to build customer trust
Results in 2 Months
- Generated 479 qualified leads in 2 months
- Maintained competitive cost per lead within industry standards
- Established consistent customer flow
Impact
The campaign delivered immediate results by connecting with the target audience in specified regions. Through strategic geo-targeting and budget optimization, we helped Fine Engineering Solutions build a stable customer base and create predictable lead generation.
Google Ads Campaign: Fine Engineering Solutions
Fitness Equipment Repair Division
Challenge
The primary objective was to test a new market segment – fitness equipment repair – and acquire initial customers through Google Ads. The campaign aimed to generate clicks from interested prospects and convert them into service requests.
Strategy
We implemented a targeted Google Ads campaign with:
- Geographic focus on New Jersey and New York regions
- Carefully selected keywords related to fitness equipment repair:
- “treadmill repair”
- “elliptical repair”
- And similar equipment-specific terms
- Custom ad copy targeting fitness equipment owners
- Controlled test budget to evaluate market demand
Campaign Settings
- Location targeting: New Jersey and New York metropolitan areas
- Search terms: Focused on fitness equipment repair queries
- Ad content: Customized text ads for equipment owners
- Budget: Limited test allocation for market validation
Results
The initial campaign provided valuable market insights:
- Total clicks: 71
- Leads generated: 5
- Conversion rate: Approximately 7% (clicks to leads)
Key Findings
While the cost per lead was higher compared to other service categories, the campaign successfully:
- Validated market demand for fitness equipment repair services
- Confirmed audience interest in the service offering
- Provided baseline data for future optimization
Future Optimization Opportunities
Campaign performance could be enhanced through:
- Expanded keyword coverage
- Refined ad copy testing
- Deeper user search intent analysis
- Strategic optimization of the client’s Google Business Profile yielded impressive results, with customer interactions increasing by 309% from 21 to 65 engagements.