Marketing Strategy for Appliance Repairs: Growing a Local Service Business
Promax Service Group is a top-tier home service company that’s all about fixing what matters most. Based in San Jose, they’re the go-to pros for appliance repairs and HVAC solutions across Santa Clara County. These techs don’t just fix machines – they solve homeowners’ biggest headaches.
Promax had the skills but was missing the digital spark. They needed more than just great repair services – they needed a complete brand makeover that would turn local customers into loyal fans.
Location
San Jose, CA
Building a Killer Brand
Challenge:
Create a brand that screams “we’re the experts you can trust.”
Solution:
– Designed a modern logo that pops
– Picked a color palette that says “professional and reliable”
– Created brand guidelines that work across every touchpoint
– Developed pro marketing materials that look sharp
– Designed uniforms that make techs look like the heroes they are
Website That Converts
Challenge:
Build a website that turns visitors into customers.
Solution:
– Built a website that’s part marketing machine, part information hub
– Added crystal-clear service descriptions
– Mobile-friendly design that works everywhere
– Lightning-fast loading speeds
– SEO that gets them found online
Dominating Local Search
Challenge:
Own local search results and top review platforms.
Solution:
– Maxed out Google My Business profile
– Verified Yelp and Thumbtack listings
– Scored the Google Guarantee badge
– Developed a local SEO strategy that gets results
– Created location-specific content that speaks directly to customers
Strategic Platform Advertising
Challenge:
Targeted visibility where customers are looking.
Solution:
– Launched strategic ads on Yelp
– Optimized Thumbtack professional profile
– Implemented Google Guarantee advertising
– Precision-targeted local service ads
– No scattered marketing – just laser-focused visibility
The Knockout Results
By the second month, our targeted marketing strategy delivered remarkable results:
– Over 140 qualified leads generated
– Significant increase in service bookings
– Strong ROI on platform-specific advertising
What We Achieved:
– A brand that stands out from the competition
– Marketing that actually brings in customers
– Digital presence that builds trust
The Bottom Line
– More leads
– Better customers
– Scalable business model
– Clear path to expansion
Promax is no longer just another repair service. They’re a tech-enabled, customer-first business ready to take on the market.
The future? It’s looking bright, and it’s looking digital.