SEO Company: Rank #1 in Your Area | Case Study
Fine Engineering Solutions is a repair company for household appliances and fitness equipment. Despite having a chartered engineer with 10+ years of experience at the helm and delivering exceptional repair quality, the business remained virtually invisible to potential customers.
Their core strength – providing high-quality repairs and building long-term client relationships – wasn’t reaching their target audience. The company’s expertise was hidden from the very customers who needed their services most.
Services:
Web Design & Development, Paid Media (Local Service Ads, Google Ads, Bing Ads, Facebook Ads), SMM, Google Business Profile.
Location:
New York, New Jersey
Marketing Challenge
Key Marketing Challenges
The client encountered two critical issues during their promotion efforts:
Their DIY website failed to:
- Demonstrate professional expertise
- Build trust with potential customers
- Answer crucial customer questions
- Convert visitors into actual service requests
Additionally, their strategy of linking to review platforms like Yelp and Thumbtack backfired. Instead of reinforcing credibility, these links were causing potential customers to discover and choose their competitors through these aggregator sites.
Our Solution Strategy
Strategic Planning
We analyzed customer pain points and desires to create a conversion-optimized landing page structure.
Website Development
- Redesigned engsol.net on Wix (client’s platform of choice) with new brand colors and improved layout
- Built appliancesol.com on WordPress with a custom landing page builder for client autonomy
Social Media & Advertising
We implemented a multi-step Facebook marketing strategy:
- Professionally styled Instagram account with brand guidelines
- Launched targeted ad campaigns using:
- Video content
- Feed banners
- Stories and Reels
Conversion Optimization
- Tested multiple conversion paths
- Direct messaging proved most effective
- Implemented AI chat responses to:
- Pre-qualify leads by location
- Collect phone numbers
- Results: Reduced cost per message by 239% (from $21.55 to $9.02)
Our comprehensive digital optimization strategy transformed Fine Engineering Solutions’ online presence and significantly improved their lead generation. Through website redesign, social media management, and AI-powered conversion tools, we achieved a 239% reduction in cost per customer message (from $21.55 to $9.02), while creating a more efficient path for customers to discover and engage with their services.