Build an Appliance Repair Website for Both SEO and Conversions
The foundation of our marketing system for businesses is a high-converting, beautifully designed website. After testing countless layouts and designs, we’ve found a few that consistently outperform others in driving leads and conversions.
Your website will feature clear calls to action on both desktop and mobile devices, a sleek, fast-loading design, and custom content, imagery, and branding specific to your business. This will serve as the central hub for your entire marketing system.
Your brand will stand out, and potential customers will be eager to reach out for service. We’ve seen it succeed time and again through our testing. Best of all, we can have your website live and fully optimized within a month.
As a client, you’ll receive a fully customized site with the following features:
A mobile-friendly, responsive design that looks great on any device
Fast-loading hosting with excellent Google Page Speed scores to ensure you don't lose visitors to slow load times
Dozens of pages with well-structured content focused on appliance repair, designed to help your site rank from day one
Completely SEO-optimized content tailored to your services
Multi-step high-converting forms that drive visitors to request service
A regularly updated blog with SEO-friendly content focused on appliance repair trends and tips
High-quality images and videos to enhance user experience
Run Strategic Pay Per Click Google Ads Campaigns for Appliance Repair
We want your brand to be seen wherever potential customers are looking. Our proven system consistently generates a steady stream of leads by ensuring your business is always in front of the right audience.
This starts with Google Ads and other pay-per-click (PPC) advertising platforms. We’ll have your company running highly targeted campaigns quickly, making sure you show up for relevant search terms in your local area. Display ads and remarketing campaigns will keep your business visible on major websites and wherever your potential customers browse.
Our PPC services for appliance repair businesses ensure your brand stands out, making it easy for people to click and call you or submit a service request directly through your website.
We achieve high returns on investment because:
We specialize in appliance repair, giving us a wealth of data and insights to make YOUR campaigns successful.
On average, 1 out of every 5 clicks on our ads converts into a lead, providing a 20% conversion rate. For those who don’t convert right away, our remarketing ads will keep your brand visible, encouraging them to contact you later.
Our campaigns are optimized from day one, meaning you won’t waste money on ineffective ads while we "figure out" your market—we already know what works.
With our PPC strategy, your business will get the visibility it needs to consistently generate high-quality leads.
Use Local SEO Strategies to Rank in Google Maps for Appliance Repair
Google Maps SEO Strategies
Ranking #1 on Google Maps is incredibly impactful for your business. Leveraging local SEO tactics to secure a top position on Google Maps sets your company apart from competitors and improves the quality of your leads. Being listed in Google’s top 3 positions on Maps will make a noticeable difference in customer engagement and conversions.
We are experts at SEO and know how to do it effectively. Having your business appear in the top 3 for appliance repair services in your local area can transform your visibility, and we typically see significant movement within the first 90 days of implementing our strategies.
Local SEO involves two key components: on-page and off-site optimization.
Local search engine marketing involves two key components.
On-page optimization includes:
Optimizing page titles and headers for specific appliance repair services and local geographic areas.
Using relevant keywords throughout your site to improve search engine ranking.
Optimizing images and video content to enhance the user experience and improve SEO performance.
Creating content that positions your business as a trusted authority in the industry in your area.
Off-site optimization focuses on:
Building high-quality backlinks from related industry websites and local business directories.
Earning mentions and citations in prominent business directories and local listings.
Enhancing your brand’s visibility across the web, making sure it stands out to potential customers.
Our SEO team is among the best in the industry. We stay updated on the latest SEO trends and thoroughly test strategies in-house before deploying them to ensure you receive the most effective methods for fast, sustainable results.
Facebook Ads for Appliance Repair Services
Using retargeting ads is an excellent marketing strategy for appliance repair businesses to stay top-of-mind with potential customers. Integrating social media advertising into your marketing plan can significantly boost your visibility and lead generation.
With over a billion users on Facebook and Instagram rapidly expanding, these platforms offer immense potential to connect with local customers searching for appliance repair services.
Facebook ads allow you to target users directly with personalized offers, branded videos, and service promotions at the click of a button. We’ll help you create highly targeted ad campaigns that promote your business, building trust and credibility with potential customers before they reach out for an estimate or service request.
Here’s how we design ad campaigns for your business:
01
Branding Ad Campaigns: Focused on increasing brand awareness and trust within your local market.
02
Retargeting Ad Campaigns: Targeting users who have previously interacted with your website or social media profiles, keeping your business in front of interested leads.
03
Lead Generation Ads: Featuring promotions or offers for common appliance repair needs, such as emergency services or seasonal maintenance specials.
Build High Converting Landing Pages that Get Instant Leads for Appliance Repair
The primary reason digital marketing and advertising campaigns fail for appliance repair businesses is that they lack effective landing pages designed to convert visitors into leads. Our high-converting landing pages have been tested extensively to ensure they deliver the best results.
These specifically tailored service pages are designed to grab attention, motivate potential customers to take action, and are branded so visitors know they are reaching your company when they call or submit a service request form. These landing pages ensure that your marketing efforts turn into real leads for your business.
Get More Online Reviews for Your Appliance Repair Business
Your online reputation is more important than ever for appliance repair companies. While some customers may leave reviews without being asked, most need a little encouragement to share their experience.
When potential customers search for services online, they look for businesses with strong, trusted reputations on platforms like Google, Facebook, and Yelp. These reviews build trust and significantly influence consumer choices.
We provide advanced tools and software to help your business quickly improve its reputation and outshine the competition. Our reputation management system includes:
A simple, dedicated URL to share with customers after completing a job, guiding them to leave feedback.
Enhanced Visibility: Integrate review widgets seamlessly into your website to showcase positive feedback prominently.
Automated Review Requests: Set up automated email campaigns to periodically remind past customers to share their experiences.
What Would It Mean to Be the "Go-To Appliance Repair Service" for Your Ideal Customer?
For over six years, we’ve worked as digital marketers, specializing in helping appliance repair companies build strong, recognizable brands in their local markets. The marketing system we’ve created is tried and tested to help your business identify where it stands and what it needs to achieve "Go-To Appliance Repair Service" status in your area.
By partnering with us, you'll benefit from our deep industry knowledge and cutting-edge marketing techniques tailored specifically for remodeling services.
Conclusion
Effective marketing for electrical contractors is crucial in today's competitive digital landscape. Our comprehensive strategies, tailored specifically for the industry, can help your business dominate local search results, engage potential clients, and consistently generate high-quality leads. Take the first step towards becoming the "Most Trusted Electrician" in your area - contact us today for a free consultation and electrify your business growth.
FAQ
Is it safe to attempt DIY appliance repairs?
While some minor issues like cleaning filters or unclogging drains can be DIY tasks, most appliance repairs involve complex systems and potential safety hazards. It’s generally safer and more cost-effective in the long run to hire a professional technician, especially for issues involving electricity, gas, or water connections.
My dishwasher isn’t cleaning dishes properly. What could be the problem?
This could be due to several factors: clogged spray arms, worn pump or motor, incorrect detergent usage, or hard water buildup. Check and clean the spray arms and filters first. If the problem persists, a professional diagnosis may be necessary.
How often should I have my HVAC system serviced?
It’s recommended to have your HVAC system professionally serviced twice a year – typically in spring for the air conditioning unit and fall for the heating system. Regular maintenance can prevent breakdowns and extend the system’s lifespan.
Why is my dryer not heating properly?
Common causes include a faulty heating element, thermostat issues, or a clogged exhaust vent. Regular cleaning of the lint filter and exhaust vent can prevent many heating problems. For persistent issues, professional diagnosis is recommended.
What are common signs that my refrigerator needs repair?
Watch for signs like inconsistent cooling, excessive frost buildup, unusual noises, or water leakage. If your energy bills spike unexpectedly, it could also indicate your refrigerator is working inefficiently and may need repair.
How do I know if I should repair or replace my appliance?
Consider the appliance’s age, repair cost, and efficiency. Generally, if the repair cost is more than 50% of the price of a new model, or if the appliance is near the end of its expected lifespan, replacement might be more cost-effective.