Craft a Remodeling Website That Converts and Ranks
The cornerstone of our comprehensive marketing strategy for remodeling professionals is a stunning, lead-generating website tailored to your business. Through extensive testing and refinement, we've pinpointed the most effective designs and formats that consistently outperform in the home improvement sector.
Featuring strategic calls-to-action optimized for both desktop and mobile, an aesthetically pleasing and swift-loading design, and content meticulously crafted to reflect your unique brand and services, your website will serve as the foundation for your entire marketing ecosystem.
Your expertise will shine through, compelling visitors to reach out. Our proven track record speaks for itself, and we'll have your custom marketing platform up and running within a month.
As our valued client, you'll receive a website built from the ground up to showcase your business. Your digital presence will boast:
Responsive design that adapts seamlessly across all devices
Lightning-fast hosting with top Google Page Speed scores to maximize user engagement
Comprehensive, well-structured content pages to boost your rankings from day one
Fully optimized, custom-written content for search engines
Multi-step, high-conversion forms designed to capture qualified leads
A regularly updated blog featuring SEO-friendly articles relevant to remodeling trends and tips
Premium visuals including high-quality images and videos
Implement Targeted Pay-Per-Click Campaigns for Your Remodeling Business
Our goal is to make your brand omnipresent in your target market. This comprehensive approach is the secret behind our consistent lead generation success.
A cornerstone of this strategy is leveraging Google Ads and other pay-per-click platforms. We’ll launch campaigns promptly, ensuring your services appear for relevant searches in your local area. Our display and remarketing ads will showcase your brand across major news sites and throughout your potential customers’ online journey.
Our PPC services are designed to capture attention and facilitate easy engagement, whether through phone calls or estimate requests.
We achieve exceptional return on investment because:
Our exclusive focus on home improvement marketing provides us with extensive data to optimize your campaigns from day one.
On average, our clients see a 20% conversion rate - that's 1 lead for every 5 ad clicks. For those who don't convert immediately, our multi-faceted approach ensures they'll encounter your brand again, increasing the likelihood of securing their business.
You won't waste resources on a learning curve - our campaigns are fine-tuned from the start, capitalizing on our deep understanding of the remodeling market.
By implementing strategic marketing, we ensure your services are front and center when homeowners are ready to transform their spaces. Our targeted approach in the digital realm complements your craftsmanship in the physical world, creating a powerful synergy that drives growth for your enterprise.
Dominate Google Maps Rankings with Local SEO for Remodelers
Securing a top spot in Google Maps can transform your business
Leveraging local SEO tactics to boost your Google Maps ranking is a game-changer for businesses. The quality of leads dramatically improves when potential clients find you in Google's top 3 map results.
Our expertise in marketing for remodeling shines through our SEO strategies. We consistently help our clients achieve top 3 positions on Google Maps within the first 90 days of collaboration, setting their brands apart from competitors.
Local search engine marketing involves two key components.
The first is on-page optimization:
Tailoring page titles and headers to specific renovation services and local areas
Strategically incorporating relevant keywords throughout your site
Optimizing multimedia content, including images and videos
Crafting authoritative content that establishes your expertise in home improvement
Off-site optimization focuses on:
Building high-quality, industry-relevant backlinks from reputable home improvement and local websites
Establishing mentions and citations for your business across prominent online directories
Enhancing your brand's visibility across various digital platforms
Our SEO team specializes in marketing for remodeling businesses. We stay ahead of the curve with the latest SEO trends, rigorously testing strategies within our network before implementation. This ensures you benefit from cutting-edge tactics that deliver rapid
results for your services. By focusing on local SEO, we not only improve your online visibility but also connect you with homeowners actively seeking renovation services in your area. This targeted approach in digital marketing complements your expertise, creating a powerful synergy that drives sustainable growth for your business.
Leverage Facebook & Instagram Ads to Showcase Your Remodeling Expertise to Ideal Clients
Retargeting ads: A powerful tool in marketing for remodeling professionals
Incorporating social media into your marketing strategy can yield significant results.
With billions of active users on Facebook and Instagram's rapid growth, these platforms offer unparalleled access to potential clients. Tapping into this vast audience is crucial for your business.
Facebook ads provide an excellent avenue to reach these customers. We can precisely target users on social media platforms with ads for your services, showcasing offers, branded videos, and more with just a click.
Our team will collaborate with you to craft highly targeted ads that highlight your brand's unique value proposition. This approach builds consumer trust and confidence, increasing the likelihood of estimate requests from qualified leads.
We develop three distinct types of ad campaigns for your company:
01
Brand Awareness Campaigns
02
Retargeting Ad Campaigns
03
Lead Generation Ads (Seasonal Promotions and Special Offers)
Create Compelling Landing Pages that Generate Immediate Leads
The #1 reason digital marketing & advertising don't work for remodeling contractors is the lack of proper landing pages designed to convert visitors into leads. Our lead-capturing landing pages for remodeling services have been TESTED AND TESTED repeatedly until we identified the highest-converting formats. These specifically tailored service pages are eye-catching, prompting potential leads to take action. They're fully branded, ensuring that when people call or submit a form, they know they're reaching your trusted company.
Enhance Your Online Presence with More Reviews
In the digital age, reputation is crucial. While some satisfied clients may leave reviews unprompted, most need a gentle nudge.
When homeowners search for remodeling services online, they seek businesses with verified and trusted reviews on platforms like Google, Facebook, Yelp, and others.
Our marketing includes software tools to help your business garner more 5-star reviews than competitors. Our reputation management and review software offers:
A single, user-friendly URL for clients to leave reviews post-project
Options to showcase reviews throughout your website for increased visibility
Optimizing multimedia content, including images and videos
Innovative apps to boost your REPUTATION and enhance your company's credibility through authentic client feedback
What would it mean to be the "Go-To Remodeler" for your ideal clients?
Our expertise in digital marketing for home improvement professionals spans over half a decade. The marketing for remodeling system we've developed is proven and refined to help your renovation business identify its current growth stage and achieve "Go-To Remodeler" status in your local market.
By partnering with us, you'll benefit from our deep industry knowledge and cutting-edge marketing techniques tailored specifically for remodeling services.
Conclusion
Effective marketing for remodeling businesses is crucial in today's competitive landscape. By implementing these strategies - from optimized websites and targeted PPC campaigns to social media advertising and reputation management - you can significantly boost your visibility and attract more qualified leads. Partner with us to transform your business's online presence and become the go-to choice for homeowners in your area.
FAQ
What’s the difference between a remodel and a renovation?
While often used interchangeably, a remodel typically involves changing a room’s structure or purpose (like turning a bedroom into a home office). A renovation usually means updating within the existing structure and purpose (like modernizing a dated kitchen).
How do I choose finishes and materials that won’t quickly go out of style?
Opt for classic, neutral choices for permanent elements like flooring and cabinetry. Express current trends through easily changeable items like paint colors, light fixtures, or hardware. Consider timeless materials like wood, stone, and glass for longevity.
Can I live in my home during a major remodel?
It depends on the project scope and your tolerance for disruption. Kitchen remodels often allow you to stay home with makeshift cooking arrangements. Whole-house renovations typically require temporary relocation. Discuss this with your contractor during planning.
How much should I budget for unexpected costs during a remodel?
It’s wise to set aside 10-20% of your total budget for unexpected expenses. Older homes often have hidden issues that only become apparent once work begins, such as outdated wiring or water damage.
Do I need permits for my remodeling project?
Most significant remodeling projects require permits, especially those involving structural changes, electrical work, or plumbing. Your contractor should handle permit acquisition, but always verify this responsibility is clearly defined in your contract.
How long does a typical home remodeling project take?
Project duration varies widely based on scope. A bathroom remodel might take 2-3 weeks, while a full kitchen renovation could take 6-12 weeks. Whole-house remodels can take several months. Always add a buffer for unexpected delays.