Local SEO Campaign: Driving Google Maps Visibility
Our company initiated a comprehensive local SEO campaign to boost the client’s Google Maps presence and local visibility. The strategy focused on establishing a robust digital footprint across multiple platforms while optimizing their Google Business Profile for maximum impact.
Client Overview
- Company: SPARK APPLIANCE REPAIR LLC
- Location: San Diego, CA.
- Services: Residential and commercial appliance repair.
- Initial Status: No online presence.
- Market: Highly competitive local service industry.
Local SEO Campaign: Driving Google Maps Visibility
Our company initiated a comprehensive local SEO campaign to boost the client’s Google Maps presence and local visibility. The strategy focused on establishing a robust digital footprint across multiple platforms while optimizing their Google Business Profile for maximum impact.
Google Business Profile Optimization
The Google Business Profile underwent extensive optimization, including:
- Comprehensive service descriptions targeting local search intent
- SEO-optimized content highlighting key service offerings
- Professional, high-quality photos demonstrating their expertise and work quality
Consistent NAP (Name, Address, Phone) information across all platforms
Strategic Link Building and Directory Management
A targeted link building campaign was implemented to increase the website’s authority in the local market. We systematically submitted business information to authoritative local directories and popular applications, creating a network of high-quality citations that reinforced the business’s local relevance.
Social Media and Online Presence Enhancement
We established and synchronized profiles across Facebook, Instagram, LinkedIn, and Twitter, ensuring consistent business information and branding. Each platform was optimized with relevant content to strengthen the overall online presence and provide additional touchpoints for potential customers.
Results and Impact
The campaign delivered exceptional results, achieving a 97% increase in Google profile visibility. Key search terms moved from beyond position 21 to securing top 3 rankings for high-frequency keywords, significantly improving the business’s local search presence. This dramatic improvement in visibility directly translated to increased customer engagement and business growth.
