Transforming Local Construction Business Visibility with Strategic Yelp Marketing
White Star General Contractors is a premier remodeling and construction firm serving New York City, East Hampton, and the Tri-State Area. Specializing in high-end renovations of brownstones, apartments, Victorian homes, and commercial buildings, White Star is known for exceptional craftsmanship, ethical business practices, and outstanding customer service. With over 15 years of experience, they transform spaces with precision and attention to detail, offering a full range of services from design to completion.
Services:
PPC YELP
Location:
New York City, East Hampton, and the Tri-State Area
Challenge
Despite having a strong reputation for high-quality work, White Star General Contractors struggled to gain visibility on Yelp. Their profile had limited engagement, lacked SEO-optimized content, and was not effectively categorized, making it difficult for potential customers to find them. With a broad service area and diverse offerings, they needed a more refined approach to reach both residential and commercial clients, and to highlight their expertise in high-end renovations.
We Found a Solution To improve White Star’s visibility and lead generation on Yelp, we implemented the following strategies:
- Optimized the Yelp business description with relevant keywords
- Created a service portfolio with detailed descriptions and before-and-after photos to showcase their diverse renovation capabilities.
- Uploaded high-quality images of past projects, optimized with SEO-friendly captions and alt text to increase image search rankings.
- Correctly categorized the business and adjusted boosted keywords to enhance visibility for high-demand renovation terms.
- Launched a targeted Yelp ad featuring photos of their best work and a discount for new customers to drive engagement.
The result achieved
After implementing these strategies, White Star General Contractors experienced the following outcomes:
- Improved visibility: The company ranked higher in relevant Yelp search results
- More leads: The business saw a significant increase in customer inquiries on Yelp, reflecting growing interest in their services.
- Higher-quality requests: The company began receiving more inquiries tailored to high-end remodeling and bespoke renovation projects.
- Launching a targeted Yelp ad featuring photos of completed projects and special offers, such as a discount for first-time customers.
Overall, the improvements to their Yelp profile played a pivotal role in generating more high-quality leads and further cementing White Star’s reputation as a leader in the remodeling and construction industry.