SEO for 5 Star Plumbing Company | Case Study
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The client came to us in March 2024, when after a short period of growth, the site began to lose positions.
We performed an internal technical audit, usability audit, and also got information on the link profile. We collected data on the keywords used. Additionally, we identified 3 competitor sites and analyzed their strategy. Based on the results, we created a promotion strategy for 6 months. Looking ahead, we should note that the strategy brought results the very next month - we managed to restore traffic to the average levels of the previous period.
Work accomplished:
First of all, we did basic internal optimization:
- We eliminated a number of technical errors
- We implemented cross-linking of commercial pages and blog articles, diversifying the anchor list and providing users with more convenient navigation.
- Collected a list of key phrases for which the site is already ranked and expanded the semantic core with near-theme keywords.
- Performed text optimization of content and headlines.
- Optimized the size and alt texts of images, thereby increasing page load speeds
External optimization:
- Identified 3 competitor sites and analyzed their strategy.
- We made a list of unused keywords and embedded them on commercial pages.
- Ensured regular content updates through new blog articles.
- Compiled and implemented a link promotion plan
The result of the work was an increase in traffic from 40 to 230 unique visitors +575%
