Results-Driven SEO Strategy for Appliance Repair Company
The client: ASLAN APPLIANCE REPAIR INC specializes in residential and commercial appliance repairs throughout Chicago, providing expert maintenance and repair services for both household and business customers.
Challenge: When ASLAN APPLIANCE REPAIR approached our company, they were facing a critical situation.
Their previous marketing agency had refused to transfer website ownership rights, leaving ASLAN without their primary digital asset. This meant losing their landing page that received traffic from Google Business Profile and was referenced across all their marketing materials.
Our Response: This challenging scenario required an expedited solution. Our team demonstrated exceptional agility by completing all project phases – from requirements gathering to launch – in under one month.
Strategic Solution: In consultation with the client, we developed a comprehensive corporate website strategy:
Planning Phase:
- Designed an optimized site architecture
- Created a hierarchy of service-specific landing pages
- Developed dedicated category pages for different appliance repair services
- Selected WordPress as the CMS platform for optimal flexibility and scalability
Implementation:
- Executed professional website design
- Developed responsive, user-friendly interface
- Built conversion-optimized landing pages
- Implemented robust SEO infrastructure
Content Development:
- Created search-optimized content for all service pages
- Developed detailed service descriptions
- Crafted compelling meta data aligned with:
- Service descriptions
- Service area targeting
- Click-through optimization
After the project launch, we successfully restored the website’s visibility and immediately began receiving impressions for relevant, high-frequency search queries. For several key phrases, the website even achieved rankings in the TOP-20.
