SEO Optimization Case Study: Casa dei Fiori
Casa dei Fiori (casadeifiori.us) is a premium floral boutique specializing in luxury flower bouquets and arrangements. Despite their exceptional product offerings, the business struggled to establish a strong online presence through several months of independent SEO efforts.
Services:
Web Development
SEO
Location:
Beverly Hills, Los Angeles, CA
URL:
https://casadeifiori.us/
Challenge
In March 2024, they approached our team with two primary objectives:
01
Establish dominant positioning for geo-targeted queries in a highly competitive local market
02
Enhance visibility for individual product listings and category pages featuring their diverse floral compositions
Initial Strategic Approach
Comprehensive Semantic Analysis
Our team began with an extensive semantic core development, encompassing over 3,000 key phrases. This foundation enabled us to:
Create intuitive site categorization based on:
- Composition styles (boxes, vases, bouquets)
- Flower varieties (peonies, roses, lilies)
- Occasion-specific arrangements (weddings, Valentine’s Day, Mother’s Day)
- Occasion categories
Develop SEO-optimized category descriptions
Strategically distribute long-tail keywords across product pages to capture niche search traffic
Technical Implementation
Our development phase focused on enhancing both functionality and user experience through:
Homepage optimization with added social proof elements
Enhanced product card features including:
- Customer review integration
- Value proposition highlights
- Related product recommendations
Streamlined ordering process with date-specific delivery options
Advanced product filtering system incorporating:
- Price ranges
- Color selections
- Floral varieties
- Occasion categories
The implementation of these technical improvements resulted in a notable 17% increase in user engagement.
Distribution of queries by user intent. Most key phrases are commercial and transactional.
Conclusion
The Casa dei Fiori case demonstrates how a strategic approach to SEO, combined with user experience optimization, can transform a local luxury business’s digital presence. By focusing on both technical SEO fundamentals and user-centric design, we achieved significant improvements across all key performance indicators.
The success of this project hinged on three key factors:
01
Comprehensive keyword research and strategic content distribution
02
Enhanced user experience through improved site architecture
03
Local search optimization targeting high-intent customers
Moving forward, Casa dei Fiori is well-positioned to maintain its digital market leadership, with a robust foundation for continued growth in organic search visibility and online sales performance. The implemented strategies not only improved their search engine rankings but also created a more engaging and conversion-focused online shopping experience for their customers.