Fine Engineering Solutions: 479 Local Services Ads Leads in 2 Months

Google Local Services Ads

Challenge

Before launching Google Local Services Ads, the client had no measurable advertising metrics. They needed to generate quality leads within a set budget.

Strategy

We chose Google Local Services Ads for their proven effectiveness in reaching local customers. The campaign was built around:

• Precise geo-targeting across New Jersey and New York
• Evenly distributed budget allocation
• Strategic placement of workshop locations to build customer trust

Results in 2 Months

• 479 qualified leads in 2 months
• Cost per lead kept within industry standards
• A consistent flow of customers

Impact

The campaign delivered results right away by reaching the target audience in the chosen regions. Through geo-targeting and budget optimization, we helped Fine Engineering Solutions build a stable customer base and predictable lead generation.

Google Ads: Fitness Equipment Repair Division

Challenge

The goal was to test a new market segment, fitness equipment repair, and win the first customers through Google Ads — generating clicks from interested prospects and turning them into service requests.

Strategy

• Geographic focus on the New Jersey and New York metro areas
• Carefully selected keywords such as “treadmill repair,” “elliptical repair,” and similar equipment-specific terms
• Custom ad copy for fitness equipment owners
• A controlled test budget to evaluate market demand

Results

• Total clicks: 71
• Leads generated: 5
• Conversion rate: about 7% (clicks to leads)

Key Findings

While the cost per lead was higher than in other service categories, the campaign:

• Validated market demand for fitness equipment repair
• Confirmed audience interest in the service
• Provided baseline data for future optimization

Next Steps

Performance can be improved with broader keyword coverage, ad copy testing, and deeper analysis of search intent.

Google Business Profile

In parallel, we optimized the client’s Google Business Profile. Customer interactions roughly tripled, from 21 to 65.