Fine Engineering Solutions: Cost per Message Cut from $21.55 to $9.02
Fine Engineering Solutions is a repair company for household appliances and fitness equipment. Despite having a chartered engineer with 10+ years of experience at the helm and delivering exceptional repair quality, the business remained virtually invisible to potential customers.
Their core strength – providing high-quality repairs and building long-term client relationships – wasn’t reaching their target audience. The company’s expertise was hidden from the very customers who needed their services most.
Services
Web Design & Development, SMM (Facebook, Instagram), Google Business Profile optimization.
Location
New York, New Jersey
Key Marketing Challenges
The client faced two critical issues in their promotion efforts.
Their DIY website failed to:
- Demonstrate professional expertise
- Build trust with potential customers
- Answer key customer questions
- Turn visitors into service requests
On top of that, linking to review platforms like Yelp and Thumbtack backfired. Instead of reinforcing credibility, those links sent potential customers to aggregator sites, where they discovered and chose competitors.
Our Solution
Strategic Planning
We analyzed customer pain points and needs to build a conversion-focused landing page structure.
Website Development
- Redesigned engsol.net on Wix (the client’s platform of choice) with new brand colors and an improved layout
- Built appliancesol.com on WordPress with a custom landing page builder, so the client can make changes on their own
Social Media and Advertising
We ran a multi-step Facebook and Instagram strategy:
- A professionally styled Instagram account following the brand guidelines
- Targeted ad campaigns using video, feed banners, Stories, and Reels
Conversion Optimization
- Tested multiple conversion paths — direct messaging proved the most effective
- Set up AI chat responses to pre-qualify leads by location and collect phone numbers
- Result: cost per message dropped by 58%, from $21.55 to $9.02
The website redesign, social media management, and AI-powered conversion tools transformed Fine Engineering Solutions’ online presence. Cost per customer message fell from $21.55 to $9.02, and customers now have a much shorter path from discovering the company to contacting it.
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