A FULL DIGITAL PRESENCE BUILT FROM SCRATCH
NATURAL CLEANING EXPERTS, PART 1
Client:
Natural Cleaning Experts LLC | Round Rock, TX
Services:
Local SEO · Website SEO · Website Creation
Timeline:
July 2025 – March 2026
Part 1 of 2
This part covers the campaign itself, July 2025 – March 2026. Part 2 shows what happened to the website and the profile six months after our work ended.
Natural Cleaning Experts, a cleaning company in Round Rock, Texas, came to us without a website that could support SEO and with a Google Business Profile stuck at positions 17–21. Over nine months we built the site and ran local and website SEO. By March 2026 the strongest Maps keywords were in the top 5, and reviews had grown from 63 to 151.
Google reviews
63→151
5.0 rating held
“bathroom cleaning service near me”
19.3→2.6
Average map rank, lower is better
Referring domains
~15→97
April 2025 → February 2026
AI Visibility Score
0→23
September 2025 → March 2026
Website Creation
The Problem
Natural Cleaning Experts needed a website that matched the quality of their service. The old setup had no individual service pages, no location pages for Round Rock or nearby cities, and no technical foundation for SEO. Without the right site structure, none of the SEO work we planned could happen.
What We Built
We designed and developed naturalcleaning4u.com from scratch.
| Part of the site | What’s included |
|---|---|
| Service pages | A page for every service: Airbnb, house, residential, apartment, commercial, move-in/move-out, natural and eco-friendly, post-construction and window cleaning |
| Location pages | Round Rock, Austin, Bee Cave, Hutto and surrounding communities |
| Technical SEO | Clean URL structure, title tags and meta descriptions, H1–H3 hierarchy, internal linking, mobile-first design, fast load times |
| Analytics | Google Analytics, Google Search Console, Google Business Profile integration |
| Investment | $3,000 one-time |
Results
Since launch, the site has generated:
Sessions
8,076
3,540 unique users
Pageviews
18,750
Google Analytics
Organic keywords
357
Ranking in Google
Referring domains
97
Sites linking to it
The site supports the full marketing operation: organic SEO, local maps, paid ads and AI search visibility all run through it.
Figures in this case study are as of March 2026, when our work ended. The site has since been rebuilt by the client. See Part 2: Six Months Later.
Local SEO: Google Business Profile
The Problem
Before we started, the company had 63 Google reviews and a profile that wasn’t pulling its weight. It ranked between positions 17 and 21 across its core keywords, far enough back that most potential clients never saw it.
In Google Maps, positions 1–3 get the calls. Position 17 gets nothing.
What We Did
- Rewrote the business description and service categories around local search terms
- Published 10 photos and 8 posts a month to keep the profile active
- Built a review strategy that grew the profile from 63 to 151 reviews at a 5.0 rating
- Created 5 Reddit citations and submitted the business to data aggregators, including Yellowpages, Dexknows and Superpages through YP Network
- Tracked 12 target keywords monthly and adjusted content based on how they moved
Results: Keyword Rankings
July 2025March 2026Average map rank — lower is better
| Keyword | July 2025 | March 2026 | Change |
|---|---|---|---|
| bathroom cleaning service near me | 19.3 | 2.6 | ▲ 16.7 |
| airbnb cleaning near me | 20.7 | 4.1 | ▲ 16.6 |
| move-in cleaning service near me | 19.7 | 8.0 | ▲ 11.7 |
| move-out cleaning services near me | 20.3 | 11.6 | ▲ 8.7 |
| deep cleaning services near me | 17.5 | 10.3 | ▲ 7.2 |
| house cleaning service near me | 19.5 | 12.6 | ▲ 6.9 |
| kitchen cleaning service near me | 12.8 | 6.1 | ▲ 6.7 |
| cleaning service near me | 17.4 | 11.1 | ▲ 6.3 |
New ranking keywords
+19
July 2025 → March 2026
Positions gained
+124
Across tracked keywords
Positions lost
0
Over the campaign
Click any screenshot below to enlarge.
Profile Analytics, April 2025 – March 2026
Profile views
3,899
About 320 a month
Profile actions
1,087
About 90 a month
Phone calls
78
From the profile
Where views came from
3,899 profile views
- Search, mobile 1,520
- Search, desktop 1,030
- Maps, mobile 981
- Maps, desktop 368
What people did
1,087 profile actions
- Direction requests 559
- Website clicks 450
- Phone calls 78
Citations
Live citations
90
March 2026
Key Citation Score
57
Out of 100
Key citations found
24
March 2026
What It Means in Revenue
How we estimate
Client financials are confidential. We use the industry average conversion rate of 37% from call to client and an average job value of $169 (Angi, 2025 Austin market data).
| Scenario | Calculation | Estimate |
|---|---|---|
| Calls in the report period | 78 calls × 37% ≈ 29 clients × $169 | ~$4,900 |
| 12-month projection | 104+ calls × 37% ≈ 38 clients × $169 | ~$6,400+ |
| Local SEO investment | $750 × 12 months | $9,000 / year |
Local SEO compounds over time. The rankings earned today keep working tomorrow without additional spending.
Data: Google Business Profile insights and BrightLocal Citation Tracker, April 2025 – March 2026. Click any screenshot below to enlarge.
Website SEO
The Problem
naturalcleaning4u.com had traffic, but mostly direct. The site wasn’t ranking for anything meaningful in organic search, had almost no backlinks, and was invisible to anyone who hadn’t already heard of the company.
| Area | April 2025 |
|---|---|
| Authority Score | 9 / 100 |
| Referring domains | ~15 |
| Organic keywords | Minimal |
What We Did
Over nine months we built the site’s online presence from the ground up:
- Content. SEO blog posts for local search intent, plus articles written to appear in AI search results (ChatGPT, Google AI Overview, Gemini)
- Link building. Backlinks on relevant external sites with natural brand mentions
- Location pages. New pages to expand geographic reach
Referring domains
~15→97
April 2025 → February 2026, +547%
Organic keywords
357
+20.2%, October 2025 → March 2026
Backlinks
200+
March 2026
Results: Tracked Keywords, October 2025 – March 2026
| Metric | Result |
|---|---|
| Keywords in top 3 | 3 |
| Keywords in top 10 | 3 |
| Keywords in top 100 | 11 |
| Improved | 11 |
| Declined | 0 |
Top Performing Keywords
Position in March 2026Google organic search
| Keyword | Position | Movement |
|---|---|---|
| kitchen cleaning | #2 | ▲ 98 |
| kitchen cleaning service near me | #2 | ▲ 98 |
| airbnb cleaning near me | #3 | ▲ 97 |
| move-in cleaning service near me | #14 | ▲ 86 |
| move-out cleaning services near me | #21 | ▲ 79 |
AI Visibility
The AI-focused content started showing up in AI search within months.
AI Visibility Score
0→23
Out of 100, since September 2025
Monthly AI audience reach
195,200
People
Cited pages
9
Pages AI tools link to
| Platform | Mentions |
|---|---|
| Google AI Overview | 11 |
| AI Mode | 5 |
| ChatGPT | 4 |
| Gemini | 1 |
| Total | 21 |
What It Means in Revenue
Organic search brings 24% of all site traffic.
| Scenario | Calculation | Estimate |
|---|---|---|
| Organic visitors a month | 321 sessions × 24% | ~77 |
| New clients a month | 77 × 2.5% conversion (cleaning industry standard) | ~2 |
| 12-month projection | 500+ sessions a month as rankings climb | ~$6,000–8,000 / year |
| Website SEO investment | $750 × 12 months | $9,000 / year |
Data: Semrush, rank tracking, AI visibility tracking and Google Analytics, as of March 2026. Click any screenshot below to enlarge.
Full Campaign Summary
July 2025
No SEO-ready site, page 2 on the map
- Map positions 17–21
- Google reviews 63
- Referring domains ~15
March 2026
New site, top 5 for the strongest keywords
- Best map position 2.6
- Google reviews 151
- Referring domains 97
Investment, July 2025 – March 2026
| Channel | Investment |
|---|---|
| Website creation | $3,000 one-time |
| Local SEO / GBP, 9 months × $750 | $6,750 |
| Website SEO, 9 months × $750 | $6,750 |
| Total | $16,500 |
Estimated Revenue
| Channel | During the campaign | 12-month projection |
|---|---|---|
| Local SEO, profile calls | ~$4,900 | ~$6,400+ |
| Website SEO, organic traffic | ~$3,040 | ~$6,000–8,000 |
| Total | ~$7,940 | ~$12,400–14,400 |
| Annual investment, excluding the website | — | $18,000 |
| Investment covered by revenue | — | ~69–80% |
In the first full year, SEO-attributed revenue is projected to cover roughly 70–80% of the ongoing investment. That is a conservative picture: it counts only tracked profile calls and organic sessions, uses a single-visit job value of $169, and leaves out repeat bookings from recurring cleaning clients. The website is a one-time cost that’s already paid, and every ranking gained keeps producing leads, so the ratio improves as rankings climb and the client base grows.
What happened next
Our work with Natural Cleaning Experts ended in early April 2026. That summer the website was rebuilt on a new platform without redirects, and the Google Business Profile went six months without upkeep. In October we checked both: most of the website’s organic rankings were gone, while the profile held its ground on the map but stopped growing.
Want These Results for Your Cleaning Business?
We work with cleaning companies across the U.S., helping them get found on Google, generate consistent leads, and grow without depending on referrals alone.
What you get:
- Higher Google Maps rankings for your target keywords
- A steady flow of inbound calls from people ready to book
- A website built to convert visitors into paying customers
- AI search visibility, so you show up in ChatGPT and Google AI answers
- Transparent monthly reporting with real numbers
Starting at $750/month
How the math works: SEO is a long-term investment. The first months go into rankings, citations and content, and that work keeps producing leads long after it’s done. A recurring cleaning client often stays for a year or more, so every client the channel brings in is worth far more than a single visit.
See how we work with cleaning companies, or read Part 2 of this case study.
Revenue and financial figures are estimates based on cleaning industry averages for the Austin, TX market. Actual client financial data is not disclosed. Calculations use actual profile and analytics data, an average job value of $169 per visit (Angi, 2025 Austin market data) and standard industry conversion rates.
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