PPC — Google Local Services Ads

 

The Problem

Natural Cleaning Experts had a solid reputation locally but no reliable way to bring in new clients consistently. The business ran mostly on word of mouth. There was no paid advertising, no Google presence, and no system to handle inbound leads at scale.

The Round Rock and Austin cleaning market is crowded. Without showing up in Google’s top ad placements, the company was invisible to anyone searching for a cleaner right now.

What We Did

We launched and managed a Google Local Services Ads campaign — the pay-per-lead ad format that appears above everything else in Google Search for local service businesses.

Our setup included:

• Full LSA profile verification, including license and insurance confirmation — the trust signals Google requires before showing your ads
• Budget split across phone leads ($4,775.83) and message leads ($2,950.49) to reach customers on their preferred channel
• Ad targeting focused on high-demand service categories: house cleaning, deep cleaning, move-in/move-out cleaning, and Airbnb cleaning
• Ongoing review management to push the profile’s star rating and improve LSA ranking
• Weekly cost-per-lead monitoring with budget adjustments to keep CPA in check

Results (July 1 – December 31, 2025)

Metric	Result
Total Ad Spend	$7,726.32
Total Charged Leads	119
Phone Leads	56
Message Leads	63
Cost Per Lead	$64.93
Converted Clients	44
Revenue Generated	$13,464.00
ROAS	174.26%
Ad Impressions	10,204
Top Impression Rate on Search	97.09%

The Numbers

$7,726 spent. $13,464 returned. Every dollar put into the campaign brought back $1.74 in revenue.

With 44 clients over 6 months, the campaign averaged roughly 7 new clients per month — all from people who searched Google, saw the ad, and reached out directly.

12-month projection (at current pace):

• Projected revenue: ~$26,900
• Projected ad spend: ~$15,450
• Net return: ~$11,450

Local SEO — Google Business Profile

 

The Problem

Before we started, Natural Cleaning Experts had 63 Google reviews and a GBP profile that wasn’t pulling its weight. The company ranked somewhere between positions 17 and 21 across its core keywords — far enough back that most potential clients never saw it.

In Google Maps, positions 1–3 get the calls. Position 17 gets nothing.

What We Did

We ran a full Google Business Profile optimization over 9 months:

• Rewrote the business description and service categories with local search terms
• Published 10 photos and 8 posts per month to signal an active, maintained profile
• Built a review acquisition strategy that grew the profile from 63 to 151 reviews while holding a 5.0 rating
• Created 5 Reddit citations and submitted the business to data aggregators, including Yellowpages, Dexknows, and Superpages through YP Network
• Tracked 12 target keywords monthly and adjusted content based on positional movement

Results — Keyword Rankings (July 2025 → March 2026)

Keyword	Start	Now	Change
bathroom cleaning service near me	19.3	2.6	+16.7
airbnb cleaning near me	20.7	4.1	+16.6
move-in cleaning service near me	19.7	8.0	+11.7
kitchen cleaning service near me	12.8	6.1	+6.7
move-out cleaning services near me	20.3	11.6	+8.7
deep cleaning services near me	17.5	10.3	+7.2
house cleaning service near me	19.5	12.6	+6.9
cleaning service near me	17.4	11.1	+6.3

Overall movement: +19 new ranking keywords · +124 positions gained · 0 lost

GBP Analytics (April 2025 – March 2026)

Profile Views: 3,890 total

• Search Desktop: 1,030
• Search Mobile: 1,520
• Maps Desktop: 368
• Maps Mobile: 981

Profile Actions: 1,090 total

• Website clicks: 450
• Direction requests: 559
• Phone calls: 78

Citations:

• Live Citations: 90
• Key Citation Score: 57/100
• Key Citations Found: 24

The Numbers

78 phone calls came through the GBP profile over the 9-month period. Using the industry average conversion rate of 37% and an average job value of $169 (Angi, 2025 Austin market data), that translates to approximately 29 new clients and roughly $4,900 in attributed revenue.

Local SEO compounds over time. The rankings earned today keep working tomorrow without additional spending.

12-month projection:

• Estimated GBP calls: 104+
• Estimated new clients: ~38
• Estimated attributed revenue: ~$6,400+
• Investment: $9,000/year

Website SEO

 

The Problem

naturalcleaning4u.com had traffic, but mostly direct. The site wasn’t ranking for anything meaningful in Google organic search, had almost no backlinks, and wasn’t visible to anyone who hadn’t already heard of the company.

Authority Score: 9/100. Referring domains: around 15. Organic keywords: minimal.

What We Did

We built the site’s SEO presence from the ground up over 9 months:

Content:

• Published SEO blog posts targeting local search intent
• Published LLM-optimized articles written specifically to appear in AI search results (ChatGPT, Google AI Overview, Gemini):

Link Building:

• Placed quality backlinks on relevant external sites with natural brand mentions

GEO Pages:

• Built new location pages to expand geographic reach

Referring Domain Growth:

• April 2025: ~15 domains
• February 2026: 97 domains
• Growth: +547%

Results (October 2025 – March 2026)

Metric	Result
Organic Keywords	357 (+20.2%)
Referring Domains	97 (+5.43%)
Backlinks	200+
Keywords in Top 3	3
Keywords in Top 10	3
Keywords in Top 100	11
Improved	11
Declined	0

Top Performing Keywords

Keyword	Position	Movement
kitchen cleaning	#2	↑98 positions
kitchen cleaning service near me	#2	↑98 positions
airbnb cleaning near me	#3	↑97 positions
move-in cleaning service near me	#14	↑86 positions
move-out cleaning services near me	#21	↑79 positions

 

AI Visibility

The LLM content strategy is already producing results in AI search:

Platform	Mentions
Google AI Overview	11
AI Mode	5
ChatGPT	4
Gemini	1
Total	21

• AI Visibility Score: 23/100 (up from 0 in September 2025)
• Monthly AI Audience Reach: 195,200 people
• Cited Pages: 9

Site Traffic

Google Analytics, all-time:

• Sessions: 8,076
• Unique Users: 3,540
• Pageviews: 18,750
• Organic Search: 24% of traffic

The Numbers

At 321 organic sessions per month with 24% coming from organic search (~77 organic visitors/month), and applying a 2.5% conversion rate standard for the cleaning industry, the site generates roughly 2 new clients per month from organic traffic alone.

12-month projection (as keyword rankings continue to climb):

• Projected organic traffic: 500+ sessions/month
• Projected attributed revenue: ~$6,500–$8,000/year
• Investment: $9,000/year

Website Creation

 

The Problem

Natural Cleaning Experts needed a website that matched the quality of their service. The old setup wasn’t cutting it. There were no individual service pages, no location pages for Round Rock or surrounding cities, and no technical foundation to support SEO.

Without the right site architecture, none of the SEO work we planned could happen.

What We Built

We designed and developed naturalcleaning4u.com from scratch for $3,000.

Individual service pages for every offering: Airbnb Cleaning · House Cleaning · Residential Cleaning · Apartment Cleaning · Commercial Cleaning · Move-In/Move-Out Cleaning · Natural & Eco-Friendly Cleaning · Post-Construction Cleaning · Professional Window Cleaning

Location pages covering the full service area: Round Rock · Austin · Bee Cave · Hutto and surrounding communities

Technical SEO built in from day one: Proper URL structure · optimized title tags and meta descriptions · H1–H3 heading hierarchy · internal linking · mobile-first design · fast load times

Analytics and tracking: Google Analytics · Google Search Console · GBP integration

Results

Since launch, the site has generated:

• 8,076 sessions
• 3,540 unique users
• 18,750 pageviews
• 357 organic keywords ranking in Google
• 97 referring domains

The site now supports the full marketing operation: organic SEO, local maps, paid ads, and AI search visibility all run through it.

Investment: $3,000 one-time

FULL CAMPAIGN SUMMARY

 

Total Investment (July 2025 – March 2026)

Channel	Investment
Website Creation	$3,000 (one-time)
Local SEO / GBP (9 months)	$6,750
Website SEO (9 months)	$6,750
PPC Ad Spend (6 months)	$7,726
Total	$24,226

Estimated Revenue Generated

Channel	Estimated Revenue
PPC	$13,464 (actual data)
Local SEO — GBP calls	~$4,900
Website SEO — organic traffic	~$3,040
Total	~$21,400

12-Month Revenue Projection

Channel	Projected Annual Revenue
PPC	~$26,900
Local SEO	~$6,400+
Website SEO	~$6,500–$8,000
Total	~$39,800–$41,300
Annual investment (excl. Website Creation)	~$21,000
Estimated net return	~$18,800–$20,300

Want These Results for Your Cleaning Business?

We work with cleaning companies across the U.S., helping them get found on Google, generate consistent leads, and grow without depending on referrals alone.

We specialize in digital marketing for home service businesses:

• Residential and commercial cleaning companies
• General contractors and construction firms
• Moving and relocation services
• Hospitality and restaurant businesses

What you get:

• Top 3 Google Maps rankings for your target keywords
• A steady flow of inbound calls from people ready to book
• A website built to convert visitors into paying customers
• AI search visibility — so you show up in ChatGPT and Google AI answers
• Transparent monthly reporting with real numbers

Pricing: Starting at $750/month

Average ROI: 2x–4x within the first 6 months

One recurring cleaning client typically stays 12+ months. That’s the math that makes SEO worth it.

Get Your Free Business Audit

We’ll review your Google Maps rankings, check where you’re losing leads to competitors, and show you exactly what it would take to fix it.

No pitch. No pressure. Just a clear picture of where you stand.

umarketing.us — Digital Marketing for Home Service Businesses

Revenue and financial figures are estimates based on cleaning industry averages for the Austin, TX market. Actual client financial data is not disclosed for confidentiality reasons. Calculations use actual GBP and analytics data, an average job value of $169 per visit (Angi, 2025 Austin market data), and standard industry conversion rates.