FROM ZERO TO 5 LOCAL PACK SPOTS
IN 5 MONTHS
Client:
IRENE CLEANING SERVICE
Services:
Google Business Profile & Local SEO
Timeline:
January – June 2026
Irene Cleaning Service is a residential and commercial cleaning company in Grapevine, Texas, serving homes, apartments, offices and vacation rentals across Dallas–Fort Worth. Most of its customers find a cleaner the same way: they search on their phone, look at the three companies Google shows on the map, and call one of them. In five months the profile went from zero Local Pack spots to five.
Local Pack keywords
0→5
January → June 2026
Profile actions a month
36→97
Average, Jan–Mar → Apr–Jun
Map rank in Grapevine
1.1
“house cleaning,” June 2026
Google reviews
10→26
March → June, all at 5.0
The Starting Point
When we started at the end of January 2026, the company already had a Google Business Profile, but it rarely made it into the map results.
| Area | January 2026 |
|---|---|
| Keywords where the profile appeared in the Local Pack | 0 of 13 |
| Profile views per month | 108 |
| Profile actions per month (calls, website clicks, directions) | 24 |
| Calls per month | 2 |
| Local Search Audit areas rated “Poor” | 3 of 4 |
| Key directories listing the business | 1 of 39 |
What We Did
A Profile Built Around the Jobs Customers Actually Book
We started from how people in DFW look for a cleaner: by the type of job they need and by where they live. The profile was mapped to 11 core searches, from broad “near me” searches to Grapevine-specific ones, and we checked each one on the local search grid every month.
The biggest single boost: a verified address
The profile was running as a service-area business with no address. We added the company’s Grapevine address and took the profile through verification. From April the listing shows as a house cleaning service in Grapevine, Texas, with a pin on the map and a Directions button. That gave Google a clear location to rank the business from.
| Element | What we did |
|---|---|
| Services | 30 services over four months: recurring maid service, one-time and spring cleaning, kitchen and bathroom deep cleaning, new construction cleaning, vacation rental turnovers, office cleaning, plus add-ons like refrigerator, blinds, closet organizing, patio furniture and post-party cleanup |
| Posts and photos | 8 posts and 10 photos every month, so the profile stays active and customers see the work before they call |
| Reviews | A steady flow of reviews from happy customers: 10 in March to 26 by the end of June, all at 5.0. Extended to Facebook in June |
| Citations | 45 new directory listings over three months plus data aggregator submissions, all with the same name, address and phone |
| Educational content | 15 articles on community platforms: move-out cleaning and security deposits, what post-construction cleaning involves, cleaning and indoor air quality, eco-friendly products at home |
Screenshot below: the profile before and after adding the verified Grapevine address. Click to enlarge.
Results
Google Local Pack: From 0 to 5 Keywords
The Local Pack is the block of three businesses Google shows on the map above the regular results, and it’s where most local calls come from. From January through March the profile didn’t appear there for a single tracked keyword. The first spot came in April, right after the address was verified.
Local Pack keywords
0→5 of 12
January → June 2026
Local Pack coverage
0%→41.7%
June 2026
Keywords averaging under 7
1→8 of 11
Local grid, March → June
Local Search Grid: March → June 2026
The grid checks the profile’s map position from many points across the service area, so it shows how visible the business is to customers in different neighborhoods, not just from one spot.
March 2026June 2026Average grid rank — lower is better
| Keyword | March | June | Change |
|---|---|---|---|
| cleaning service near me | 13.6 | 5.6 | ▲ 8.0 |
| house cleaning near me | 15.9 | 5.7 | ▲ 10.2 |
| office cleaning near me | 20.0 | 6.1 | ▲ 13.9 |
| apartment cleaning near me | not ranking | 6.2 | new |
First on the map in Grapevine
In Grapevine itself the company now averages 1.1 for house cleaning and 1.2 for cleaning service searches. It shows up first on the map almost everywhere in town.
Screenshots below: Local Pack coverage, January to June, and the local search grid, March vs June 2026. Click any screenshot to enlarge.
Google Business Profile Performance
January 2026Best month after the address30-day reporting periods
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Profile views | 108 | 172 | 115 | 246 | 203 | 225 |
| Website clicks | 8 | 20 | 12 | 28 | 39 | 31 |
| Calls | 2 | 3 | 2 | 4 | 10 | 6 |
| Direction requests | 14 | 47 | 0 | 57 | 61 | 54 |
| Total actions | 24 | 70 | 14 | 89 | 110 | 91 |
January – March, before the address
Average a month
- Profile views 132
- Profile actions 36
- Website clicks, 3 months 40
- Calls, 3 months 7
April – June, after the address
Average a month
- Profile views 225
- Profile actions 97
- Website clicks, 3 months 98
- Calls, 3 months 20
March was the low point: while the address was being added and verified, the profile had no Directions button at all. Once verification went through, direction requests came back at 54–61 a month and stayed there.
Local Authority
Key directories
1→25 of 39
No NAP errors on key listings
Live citations
80
June 2026
| Local Search Audit area | January | June |
|---|---|---|
| Rank Tracker | Poor | Good |
| GBP Audit | Poor | Good |
| On-Site SEO | OK | Good |
| Links & Authority | Poor | Poor |
Data: Google Business Profile insights and BrightLocal reports, January – June 2026. Screenshots below: profile views, profile actions and the Local Search Audit, January vs June. Click any screenshot to enlarge.
Summary
January 2026
Rarely shown on the map
- Local Pack keywords 0
- Profile actions a month 24
- Key directories 1 of 39
June 2026
A regular spot in the Local Pack
- Local Pack keywords 5 of 12
- Profile actions a month 91
- Key directories 25 of 39
The turning point was the verified Grapevine address, but it worked because the profile was ready for it: 30 services matching real jobs, fresh posts and photos every month, consistent listings across 45 new directories, and helpful content that answers customers’ questions. That’s the approach we use for cleaning companies: build the profile around the jobs people actually book, then make sure Google can trust where the business is.
The campaign is ongoing
Links & Authority is still rated “Poor,” and broader searches like commercial and bathroom cleaning have room to grow. The next stage of local SEO is building authority and moving more keywords into the top 3.
Want Your Cleaning Business on the Map?
We work with cleaning companies across the U.S., building Google Business Profiles around the jobs customers actually book and making sure Google can trust where the business is.
What you get:
- A profile set up and verified the right way
- Services, posts and photos that match the jobs you want
- A steady flow of reviews
- Consistent citations across key directories
- Transparent monthly reporting with real numbers
Starting at $750/month
See how we work with cleaning companies.
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