FROM 6 TO 23 MONTHLY CALLS
FROM GOOGLE BUSINESS PROFILE IN 10 MONTHS
Client:
JETPIPE PLUMBING
Services:
Google Business Profile & Local SEO
Timeline:
November 2025 – August 2026
JetPipe Plumbing is a licensed plumbing contractor in Sunnyvale, California, serving homes and businesses across the South Bay and Peninsula. Much of its work is larger jobs: water heater replacements, tankless and heat pump installs, sewer and water line replacement, whole-house repiping. Before booking a job like that, most homeowners open Google Maps, compare a few plumbers, read the reviews and call one of them. In ten months the profile went from 6 to 23 calls a month.
Calls from the profile
6→23
A month, Nov 2025 → Aug 2026
Profile views
375→1,084
A month, almost 3×
Google reviews
42→192
All at 5.0
Key Citation Score
15→64
Out of 100, BrightLocal
The Starting Point
When we started in November 2025, the company already had a Google Business Profile, but it wasn’t bringing in many calls.
| Area | November 2025 |
|---|---|
| Google reviews | 42 |
| Profile views in the first month | 375 |
| Calls from the profile in the first month | 6 |
| BrightLocal Key Citation Score | 15 / 100 |
| Key directories listing the business | 5 of 39 |
| Local Search Audit areas rated “Poor” | 3 of 6 |
What We Did
A Profile Focused on the Jobs the Company Wants More Of
We started with 11 core searches, a mix of repair and “near me” queries, and checked each one on the local search grid every month. In March we rebuilt the tracked set around installation and replacement work: water heater and tankless installation, sewer and water line replacement, full house repiping and water softener installation. These are the jobs worth the most to the business, so the profile, posts and content were tuned to them.
| Element | What we did |
|---|---|
| Services | 33 services added, from backflow prevention devices, seismic gas shutoff valves, grease traps and cast iron pipe repair to slab leak detection, trenchless water line replacement, sewer line rerouting and partial repipes |
| Posts and photos | 10 new photos a month and 40 posts in total. Early posts answered common questions. From June, posts describe real jobs with the city and the scope of work |
| Job check-ins | From July, finished jobs published on the map with the city and type of work: 18 jobs in July alone across San Jose, Sunnyvale, Saratoga, Los Gatos, Palo Alto, San Mateo and Cupertino |
| Video | A YouTube channel with short videos from real job sites. The water line replacement video has passed 1,700 views |
| Reviews | A steady flow of reviews from happy customers and automatic replies to every review. Google reviews 42 → 192 at 5.0, plus 30 reviews on Facebook |
| Citations and authority | 3 data aggregators, 30+ new listings with the same name, address and phone, and a press release about aging Bay Area plumbing, from galvanized pipes to cast iron sewer lines under Eichler homes |
| Educational content | 20 articles on community platforms answering real homeowner questions: choosing a plumber, preventing water damage, keeping drains clear, preparing for a heat pump or water heater install |
Examples of job posts: a 1960s ranch house in Sunnyvale repiped in copper in two days, a main sewer line replaced from the cleanout to the city connection, an 80-gallon hybrid heat pump water heater installed in place of a gas unit.
Screenshot below: Google reviews, Key Citation Score and key directories, November 2025 vs August 2026. Click to enlarge.
Results
Calls From the Profile: From 6 to 23 a Month
Calls are the action that matters most for a plumber, and they grew steadily, with a peak of 26 in July.
Calls a month
6→23
November → August, peak of 26 in July
Average calls a month
~11→22
First three reports → last three
Website clicks
26→39
From the profile
Direction requests
74→26
Less important for a plumber who drives to the customer
Direction requests went the other way. For a plumber that goes to the customer, they matter less than calls and website visits, which are the actions that turn into booked jobs.
Local Search Grid: November 2025 → August 2026
The grid checks the profile’s map position from many points across the service area, so it shows how visible the business is to customers in different neighborhoods, not just from one spot. In November only one tracked search averaged a map position better than 10. In August five did.
November 2025August 2026Average grid rank — lower is better
| Keyword | Nov 2025 | Aug 2026 | Change |
|---|---|---|---|
| plumber sunnyvale | 10.5 | 6.2 | ▲ 4.3 |
| plumber near me | 18.6 | 13.9 | ▲ 4.7 |
| gas line repair near me | not on grid | 13.7 | new |
| water heater installation, Sunnyvale | — | 8.6 | top 10 |
| water line replacement | — | 8.7 | top 10 |
| full house repiping | — | 9.6 | top 10 |
“—” means the keyword was added to tracking in March 2026, when the tracked set was rebuilt around installation work. Screenshot below: local search grid, November 2025 vs August 2026. Click to enlarge.
Google Business Profile Performance
November 2025August 202630-day reporting periods
| Metric | Nov | Jan | Feb | Mar | Apr | Jun | Jul | Aug |
|---|---|---|---|---|---|---|---|---|
| Profile views | 375 | 515 | 619 | 527 | 572 | 613 | 786 | 1,084 |
| Calls | 6 | 12 | 14 | 15 | 24 | 18 | 26 | 23 |
There was no separate report for May. Profile views grew almost three times, and the biggest jump came in July and August, after the posts switched to real jobs and the check-ins and videos started going live.
Local Authority
Key Citation Score
15→64
Out of 100
Key directories
5→25
20 with exact name, address and phone
| Local Search Audit area | Start | August 2026 |
|---|---|---|
| Local Listings | Poor | Good |
| Rank Tracker | Poor | OK |
| Links & Authority | Poor | Poor |
Data: Google Business Profile insights and BrightLocal reports, November 2025 – August 2026. Screenshots below: calls, profile views and the Local Search Audit. Click any screenshot to enlarge.
Summary
November 2025
A profile that rarely rang
- Calls a month 6
- Profile views a month 375
- Google reviews 42
August 2026
A record of real work
- Calls a month 23
- Profile views a month 1,084
- Google reviews 192
The growth came from treating the profile as a record of real work: services that match actual jobs, posts and check-ins from real jobs across the South Bay, videos from job sites, and a steady flow of reviews. That’s the approach we use for plumbing companies: show Google and homeowners the jobs you actually do, in the cities where you do them.
The campaign is ongoing
Sunnyvale is a crowded market for plumbers, and the profile hasn’t yet held a steady spot in Google’s top-3 map results: it reached them for 4 tracked keywords in May but lost those positions over the summer. Links & Authority is still rated “Poor.” The next stage of local SEO is building authority and moving the installation keywords into the top 3.
Want More Calls for the Jobs That Matter?
We work with plumbing companies across the U.S., building Google Business Profiles around the jobs they want more of: installations, replacements and repipes.
What you get:
- A profile tuned to your highest-value services
- Posts, photos and check-ins from your real jobs
- A steady flow of reviews with replies to every one
- Consistent citations across key directories
- Transparent monthly reporting with real numbers
Starting at $750/month
See how we work with plumbing companies.
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