SEO Case Study: Casa dei Fiori
Casa dei Fiori is a premium floral boutique specializing in luxury bouquets and arrangements. Despite an exceptional product line, the business struggled to build a strong online presence after several months of doing SEO on its own.
In March 2025, they came to our team with two primary objectives:
01
Establish dominant positioning for geo-targeted queries in a highly competitive local market
02
Enhance visibility for individual product listings and category pages featuring their diverse floral compositions
Comprehensive Semantic Analysis
Our team started by building an extensive semantic core of more than 3,000 key phrases. It became the foundation for the site’s new structure, category content, and product page optimization described below.
Technical Implementation
The development phase focused on improving both functionality and user experience:
- Homepage optimization with added social proof
- Better product cards with:
- Customer reviews
- Value proposition highlights
- Related product recommendations
- A streamlined ordering process with date-specific delivery options
- Advanced product filtering by:
- Price range
- Color
- Flower variety
- Occasion
These technical improvements led to a 37% increase in user engagement.
Created intuitive site categorization based on:
- Composition styles (boxes, vases, bouquets)
- Flower varieties (peonies, roses, lilies)
- Occasions (weddings, Valentine’s Day, Mother’s Day)
Wrote SEO-optimized category descriptions
Distributed long-tail keywords across product pages to capture niche search traffic
Conclusion
Casa dei Fiori now has a solid foundation for continued growth in organic search visibility and online sales. The work improved their search rankings and created a more engaging, conversion-focused shopping experience for their customers.
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