SEO Optimization CaseStudy: Casa dei Fiori
Casa dei Fiori is a premium floral boutique specializing in luxury flower bouquets and arrangements. Despite their exceptional product offerings, the business struggled to establish a strong online presence through several months of independent SEO efforts.
In March 2025, they approached our team with 2 primary objectives:
Establish dominant positioning for geo-targeted queries in a highly competitive local market
Enhance visibility for individual product listings and category pages featuring their diverse floral compositions
Comprehensive Semantic Analysis
Our team began with an extensive semantic core development, encompassing over 3,000 key phrases. This foundation enabled us to:
Technical Implementation
Our development phase focused on enhancing both functionality and user experience through:
- Homepage optimization with added social proof elements
- Enhanced product card features including:
- Customer review integration
- Value proposition highlights
- Related product recommendations
- Streamlined ordering process with date-specific delivery options
- Advanced product filtering system incorporating:
- Price ranges
- Color selections
- Floral varieties
- Occasion categories
The implementation of these technical improvements resulted in a notable 37% increase in user engagement.
This foundation enabled us to create intuitive site categorization based on:
- Composition styles (boxes, vases, bouquets)
- Flower varieties (peonies, roses, lilies)
- Occasion-specific arrangements (weddings, Valentine’s Day, Mother’s Day)
- Occasion categories
Develop SEO-optimized category descriptions
Strategically distribute long-tail keywords across product pages to capture niche search traffic.
Conclusion
Moving forward, Casa dei Fiori is well-positioned to maintain its digital market leadership, with a robust foundation for continued growth in organic search visibility and online sales performance. The implemented strategies not only improved their search engine rankings but also created a more engaging and conversion-focused online shopping experience for their customers.
