How Plumbing Company Increased Organic Traffic by 294% in 10 Months
5 Star Plumbing is a locally-owned plumbing company offering residential and commercial plumbing services in Sacramento.
The client came to us in March 2024, when after a short period of growth, the site began to lose positions. Known for reliability and quality, the company faced challenges in scaling organic traffic and generating online leads.
Challenges
Low organic traffic levels, averaging around 1,619 visitors per month.
Most targeted keywords were ranking beyond the top 20 in search engine results.
Underperforming Google My Business (GMB) presence and local keywords.
What Unique Marketing Provided
We performed an internal technical audit, usability audit, and also got information on the link profile. We collected data on the keywords used. Additionally, we identified 3 competitor sites and analyzed their strategy. Based on the results, we created a promotion strategy for 6 months. Looking ahead, we should note that the strategy brought results the very next month – we managed to restore traffic to the average levels of the previous period.
We overhauled their online presence with the following:
On-Page SEO: Improved meta tags, headings, and keyword density on service pages.
Technical SEO: Enhanced site speed, fixed crawl issues, and improved mobile usability.
Content Strategy: Published high-quality blog posts answering common plumbing questions and showcasing services.
Local SEO: Optimized GMB with accurate business information, high-quality images, and location-targeted keywords.
First of all, we did basic internal optimization:
- We eliminated a number of technical errors
- We implemented cross-linking of commercial pages and blog articles, diversifying the anchor list and providing users with more convenient navigation.
- Collected a list of key phrases for which the site is already ranked and expanded the semantic core with near-theme keywords.
- Performed text optimization of content and headlines.
- Optimized the size and alt texts of images, thereby increasing page load speed
External optimization:
- Identified 3 competitor sites and analyzed their strategy.
- We made a list of unused keywords and embedded them on commercial pages.
- Ensured regular content updates through new blog articles.
- Compiled and implemented a link promotion plan
Organic Traffic – Increased monthly organic traffic from 1,619 (Feb 2024) to 6,398 (Nov 2024).
Keyword Rankings – Improved rankings for 6,078 keywords, including Top 3 positions for 68 keywords and a significant increase in keywords ranked in the 4-10 range.
Conversion Rates – Generated a 233% increase in SERP visibility leading to more inquiries and bookings.
Achieved 3.4K total actions, including:
1.83K calls
1.05K website clicks
512 direction requests
Organic Traffic Revenue
Website traffic growth: From 1,619 to 6,398 monthly visitors.
Additional visitors: 46,779 per year.
Website visitor-to-customer conversion rate: 3%.
Average customer order value via the website: $500.
Results
46,779 visitors × 3% × $500 = $701,685 in additional website revenue.
Total Revenue Growth
The combined revenue increase:
$439,200 (calls) + $701,685 (website) = $1,140,885.
Return on Investment (ROI)
With annual SEO investments of $21,840, revenue growth reached $1,140,885.
ROI Calculation
ROI = (Additional Revenue – Investment) / Investment) × 100%
ROI = ($1,140,885 – $21,840) / $21,840) × 100% ≈ 5,126%
Conclusion
5 Star Plumbing’s success demonstrates the value of a tailored SEO strategy focused on local search optimization and quality content. The client now enjoys consistent organic growth and reduced reliance on paid traffic.
Contact Unique Marketing today for a consultation and see how we can help your business grow through effective SEO strategies.