How a Plumbing Company Increased Organic Traffic by 294% in 10 Months
5 Star Plumbing is a locally owned plumbing company offering residential and commercial plumbing services in Sacramento.
The client came to us in March 2024, when, after a short period of growth, the site began to lose positions. Known for reliability and quality, the company struggled to scale organic traffic and generate online leads.
Challenges
01
Low organic traffic levels, averaging around 1,619 visitors per month.
02
Most targeted keywords were ranking beyond the top 20 in search engine results.
03
Underperforming Google Business Profile and weak local keyword rankings.
What Unique Marketing Provided
We ran an internal technical audit and a usability audit, reviewed the link profile, and collected data on the keywords the site already ranked for. We also identified three competitor sites and analyzed their strategies. Based on the results, we built a six-month promotion strategy. It paid off the very next month: traffic recovered to the average level of the previous period.
We overhauled their online presence with the following:
On-Page SEO: Improved meta tags, headings, and keyword density on service pages.
Technical SEO: Enhanced site speed, fixed crawl issues, and improved mobile usability.
Content Strategy: Published high-quality blog posts answering common plumbing questions and showcasing services.
Local SEO: Optimized the Google Business Profile with accurate business information, high-quality images, and location-targeted keywords.
First of all, we did basic internal optimization:
- We eliminated a number of technical errors
- We implemented cross-linking of commercial pages and blog articles, diversifying the anchor list and providing users with more convenient navigation.
- Collected a list of key phrases for which the site is already ranked and expanded the semantic core with near-theme keywords.
- Performed text optimization of content and headlines.
- Optimized the size and alt texts of images, thereby increasing page load speed
External optimization:
- Identified 3 competitor sites and analyzed their strategy.
- We made a list of unused keywords and embedded them on commercial pages.
- Ensured regular content updates through new blog articles.
- Compiled and implemented a link promotion plan
Organic Traffic – Increased monthly organic traffic from 1,619 (Feb 2024) to 6,398 (Nov 2024).
Keyword Rankings – Improved rankings for 6,078 keywords, including Top 3 positions for 68 keywords and a significant increase in keywords ranked in the 4-10 range.
Search Visibility – Grew SERP visibility by 233%, leading to more inquiries and bookings.
The Google Business Profile generated 3.4K total actions: 1.83K calls, 1.05K website clicks, and 512 direction requests.
Organic Traffic Revenue
- Website traffic growth: from 1,619 to 6,398 monthly visitors
- Additional visitors: 46,779 per year
- Website visitor-to-customer conversion rate: 3%
- Average customer order value via the website: $500
46,779 visitors × 3% × $500 = $701,685 in additional website revenue.
Total Revenue Growth
$439,200 (calls) + $701,685 (website) = $1,140,885.
Return on Investment (ROI)
With an annual SEO investment of $21,840, revenue grew by $1,140,885.
ROI = (Additional Revenue − Investment) / Investment × 100%
ROI = ($1,140,885 − $21,840) / $21,840 × 100% ≈ 5,124%
Conclusion
5 Star Plumbing’s results show the value of a tailored SEO strategy focused on local search and quality content. The client now enjoys consistent organic growth and relies less on paid traffic.
Contact Unique Marketing today for a consultation and see how effective SEO can help your business grow.
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